Section I　Introduction To Transmedia
　1　Once Upon a Time...
　2　What Is Transmedia, Anyway?
　3　Transmedia is More Than a Marketing Gimmick
　4　significant prior Art to Learn From

Section II　Storytelling
　5　The Four Creative Purposes for Transmedia Storytelling
　6　Learn the Basics of Traditional Storytelling
　7　How Story and Branding Affect Marketing
　8　Writing for Transmedia is different
　9　Online, Everything Is Characterisation
　10　Conveying Action Across Multiple Media

Section III　Structure
　11　Fine-Tune for Depth or for Scale (Not Both)
　12　Special Considerations for Blockbuster Transmedia Franchises
　13　Interactivity Creates Deeper Engagement
　14　Uses and Misuses for User-Generated Content
　15　Challenging the Audience to Act
　16　Make Your Audience a Character, Too

Section IV　Production
　17　Project Management: The Unsung Necessity
　18　Finding and Keeping a Strong Core Team
　19　Websites and Tech Development: DIY or Outsource?
　20　Don’t Be a Jerk on Social Media
　21　Email and Phone: Cheap and Effective
　22　Making and Using Prerecorded Content
　23　Bringing Your Story into the Real World

Section V　The Big Picture
　24　How to Fund Production Costs
　25　… And Maybe Make Some Profit, Too
　26　Forging Your Own Transmedia Career
　27　Critical Legal and Ethical Considerations
　28　Get excited and make things