Chapter I　The Transmedial Approach to entertainment Branding
　My Take on Building Transmedia Brands
　The Rise of the Nanostudio
　The New Producer’s Role

Chapter II　Financing Transmedia
　Business vs. Funding Models
　First Stage Funding: Development and Incubation
　Second Stage Funding: Going Mainstream

Chapter III　Building Your Stormworld
　Characters are Key
　Collider: From Concept to Cross-Media Franchise
　Creating an experience vs. Telling a Story

Chapter IV　Planning Your Release
　Pick the Right Platforms
　Pinpointing Your Project’s “Mona Lisa”
　The Storycaster

Chapter V　Marketing
　Build Partnerships, Beat the Noise
　Engaging Existing Communities
　Build Your Own Communities

Chapter VI　Monetizing Digital Content
　Creating the Tight Context
　Transforming Project to Product
　Expanding Your Property
　Scaling Up

Chapter VII　The Future of Transmedia
　More Than a Buzzword
　Experience Design
　Making the Move from Platform to IP Funding
　Global Distribution